Service Advisor Training

Call 214.770.1850 to talk with John about on-site Service Advisor Training!

Is the service department at your dealership leaving money on the table?

In addition to your sales team, service advisors and service managers play a huge role in your dealership’s profitability, but only if they have the right skills to build trusting relationships with your customers.

If your service team lacks the confidence to sell your services, or don’t have adequate sales training, they’ll gross much less, and your customers may leave without the services they need — or worse, go elsewhere for their maintenance.

That’s why it pays to teach your service team the latest sales strategies and customer-centric initiatives.

One way to do that is to enroll them in service advisor training and continuing education.

Major Benefits Of Our Service Advisor Training Course

#1. Build trust with customers. Customers are already distrustful of service costs at dealerships, so fostering authentic relationships is key to their loyalty.

#2. Develop confidence. Students will not only learn how to sell services better but sell themselves. After all, your customer is buying from your service advisor, not just your dealership. You’ll notice higher closing ratios as a result of their confidence.

And since our service advisor training course was designed with both new students and seasoned service veterans in mind, everyone wins.

Who Is This Training Course Right For?

Your service managers and service advisors may have all their credentials to process the repair orders administratively, but can you say the same about their sales performance?

This course covers the basics for new service advisors, but it also gives those with more experience a chance to brush up on their skills and understand how current sales tactics have changed. Service managers will learn coaching skills to keep their team moving through the process.

Service Advisor Training Course Structure

  • A modern, friendly approach to selling services at the dealership without pushy or aggressive sales methods
  • Service manager development and coaching skills
  • Persuasively overcoming customer objections
  • Creating lifelong customers who recommend your dealership to their friends, family, and coworkers
  • How to write a repair order properly for warranty and customer pay
  • Dispatching and appointment systems
  • Avoiding chargeback pitfalls

Our small class sizes ensure students learn all these topics at their own pace.

Training and continuing education is the best short-term and long-term investment you can make for your dealership in the name of profitability.

So, are you ready to maximize your talent potential?

See How Our Training Can Help Your Service Team Sell More Today

With the right training, your service advisors will earn more money for your dealership while also improving customer service survey scores.

If you’re ready to sign up your team, visit this page to see available dates and pricing for our next service advisor training class now.

And if you’d like more information about how we can help, click the following links to learn more about our strategy and our vision.


F&I Training School

March 14-17, 2022
June 13-16, 2022
September 12-15, 2022

Sales Training

Stay tuned for updates!





Hear what our former students have to say about their experience with our service advisor training course in these testimonials:

John was awesome!!!! It was like learning to fish with your Dad. No matter how many times I asked the same question, he gladly answered. I truly feel I am ready to be a phenomenal producer. Integrity was his anchor. Thank you, John!

-R. Parker-

John is a very good instructor. He makes sure you can understand everything before moving on. Very detailed.

– O. Hewitt-

John makes the process seamless and easy to learn.

-J. Walker-

Don’t let one of your biggest profit centers go to waste.

Give your service advisors a proper foundation, and help your seasoned advisors continue their education, so your dealership sells more and increases customer service scores at the same time.

To sign up for our next service advisor training session, visit this page or call our team direct at (214) 770-1850 today!